{"id":1483469579,"date":"2026-04-09T15:10:58","date_gmt":"2026-04-09T18:10:58","guid":{"rendered":"https:\/\/www.itba.edu.ar\/landing\/?page_id=1483469579"},"modified":"2026-05-19T10:48:16","modified_gmt":"2026-05-19T13:48:16","slug":"concurso-desafio-itba","status":"publish","type":"page","link":"https:\/\/www.itba.edu.ar\/landing\/grado\/concurso-desafio-itba\/","title":{"rendered":"Concurso Desaf\u00edo ITBA"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/ads-grado-desafio2026-banner-lp.png\" alt=\"Concurso desaf\u00edo ITBA\" title=\"ads-grado-desafio2026-banner-lp\" width=\"1600\" height=\"300\" srcset=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/ads-grado-desafio2026-banner-lp.png 1600w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/ads-grado-desafio2026-banner-lp-1280x240.png 1280w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/ads-grado-desafio2026-banner-lp-980x184.png 980w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/ads-grado-desafio2026-banner-lp-480x90.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" class=\"wp-image-1483469669\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_0 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_clickable fondo-grupo\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Inscripci\u00f3n<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_1 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_clickable fondo-grupo\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Sobre el desaf\u00edo<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_2 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_clickable fondo-grupo\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Premios<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_3 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_clickable fondo-grupo\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Selecci\u00f3n<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\" id=\"inscripcion\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h1 style=\"text-align: left;\"><span style=\"color: #000000;\">\u00bfQu\u00e9 es el Desaf\u00edo ITBA en Negocios?<\/span><\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><strong>Desaf\u00edo ITBA<\/strong> en<strong> Negocios<\/strong> es un concurso de proyectos que tiene como premisa generar en los alumnos de nivel secundario, un an\u00e1lisis que considere el mundo de la tecnolog\u00eda y los negocios con una mirada cr\u00edtica y disruptiva.<\/p>\n<p><strong>Tem\u00e1tica 2026:<\/strong> Decisiones bajo incertidumbre: c\u00f3mo prepararse para un mundo impredecible, c\u00f3mo las empresas y las personas pueden tomar mejores decisiones cuando el futuro es incierto<\/p>\n<p><strong>Para participar de este concurso, inscribite completando el formulario \u2192<\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"custom-video\">\n  <video preload=\"metadata\">\n    <source src=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/video-desafioITBA.mp4\" type=\"video\/mp4\">\n  <\/video>\n\n  <div class=\"play-btn\"><\/div>\n<\/div>\n\n<style>\n.custom-video {\n  position: relative;\n  cursor: pointer;\n  max-width: 100%;\n  overflow: hidden;\n}\n\n.custom-video video {\n  width: 100%;\n  height: auto;\n  display: block;\n}\n\n\/* Bot\u00f3n play *\/\n.play-btn {\n  position: absolute;\n  top: 50%;\n  left: 50%;\n  transform: translate(-50%, -50%);\n  width: 80px;\n  height: 80px;\n  background: rgba(0,0,0,0.6);\n  border-radius: 50%;\n}\n\n.play-btn:after {\n  content: '';\n  position: absolute;\n  left: 32px;\n  top: 22px;\n  border-style: solid;\n  border-width: 18px 0 18px 28px;\n  border-color: transparent transparent transparent white;\n}\n\n\/* Ocultar bot\u00f3n cuando reproduce *\/\n.custom-video.playing .play-btn {\n  display: none;\n}\n<\/style>\n\n<script>\ndocument.querySelectorAll('.custom-video').forEach(wrapper => {\n  const video = wrapper.querySelector('video');\n\n  wrapper.addEventListener('click', () => {\n    if (video.paused) {\n      video.play();\n      wrapper.classList.add('playing');\n    } else {\n      video.pause();\n      wrapper.classList.remove('playing');\n    }\n  });\n});\n<\/script><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><div dir=\"auto\"><b>\u00a1Gracias por participar! Inscripciones cerradas. Te esperamos el pr\u00f3ximo a\u00f1o.<\/b><\/div>\n<div dir=\"auto\"><\/div>\n<\/div><\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_4 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_5 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Fechas Importantes<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<ul class=\"et_pb_icon_list_0 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_0 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">\ue023<\/span><div class=\"et_pb_icon_list_text\">Abril<\/div><\/li>\n<\/ul>\n\n<ul class=\"et_pb_icon_list_1 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_1 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">9<\/span><div class=\"et_pb_icon_list_text\">13\/04 | Lanzamiento oficial<\/div><\/li>\n\n<li class=\"et_pb_icon_list_item_2 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">9<\/span><div class=\"et_pb_icon_list_text\">24\/04 | 1er Meet de consultas<\/div><\/li>\n\n<li class=\"et_pb_icon_list_item_3 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">9<\/span><div class=\"et_pb_icon_list_text\">27\/04 | Apertura y recepci\u00f3n de proyecto\/ensayo<\/div><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<ul class=\"et_pb_icon_list_2 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_4 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">\ue023<\/span><div class=\"et_pb_icon_list_text\">Mayo<\/div><\/li>\n<\/ul>\n\n<ul class=\"et_pb_icon_list_3 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_5 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">9<\/span><div class=\"et_pb_icon_list_text\">05\/05 | 2do Meet de consultas<\/div><\/li>\n\n<li class=\"et_pb_icon_list_item_6 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">9<\/span><div class=\"et_pb_icon_list_text\">15\/05 | Cierre de inscripciones<\/div><\/li>\n\n<li class=\"et_pb_icon_list_item_7 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">9<\/span><div class=\"et_pb_icon_list_text\">19\/05 | 3er Meet de consultas<\/div><\/li>\n\n<li class=\"et_pb_icon_list_item_8 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">9<\/span><div class=\"et_pb_icon_list_text\">29\/05 | \u00daltimo d\u00eda para enviar el ensayo\/proyecto<\/div><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\" id=\"sobre-desafio\">\n<ul class=\"et_pb_icon_list_4 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_9 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">\ue023<\/span><div class=\"et_pb_icon_list_text\">Junio<\/div><\/li>\n<\/ul>\n\n<ul class=\"et_pb_icon_list_5 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_10 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">9<\/span><div class=\"et_pb_icon_list_text\">12\/06 | Defensa final presencial<\/div><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_7 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_10 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Sobre el Desaf\u00edo<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>El Desaf\u00edo consiste en la entrega de un ensayo de hasta 800 palabras en espa\u00f1ol o un video de 7 minutos sobre la tem\u00e1tica establecida, presentado en forma individual por cada participante.<\/p>\n<p>El concurso se lleva a cabo una vez por a\u00f1o de acuerdo al cronograma de actividades establecido por el Comit\u00e9 Organizador de la actividad y establece cada a\u00f1o la tem\u00e1tica sobre la cual versar\u00e1 la actividad.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" id=\"premios\">\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>\u00bfQui\u00e9n puede participar?<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Pueden participar quienes cumplan con las siguientes condiciones:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ser alumno regular del \u00faltimo a\u00f1o de cualquier colegio secundario de la Rep\u00fablica Argentina.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No ser, ni haber sido, alumno del ITBA en ninguno de sus niveles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tener hasta 19 a\u00f1os cumplidos en el a\u00f1o en que se lleva a cabo la competencia<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_8 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_12 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Premios<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_9 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_13 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2024\/02\/element7.png\" title=\"element7\" width=\"134\" height=\"176\" srcset=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2024\/02\/element7.png 134w\" sizes=\"(max-width: 134px) 100vw, 134px\" class=\"wp-image-1483449896\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Beca del 75%<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Para cursar en nuestra universidad una de estas dos carreras: <strong>Licenciatura en Anal\u00edtica (Data Science)<\/strong> o<strong> Licenciatura en Negocios y Tecnolog\u00eda.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" id=\"seleccion\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2024\/02\/element8.png\" title=\"element8\" width=\"132\" height=\"182\" srcset=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2024\/02\/element8.png 132w\" sizes=\"(max-width: 132px) 100vw, 132px\" class=\"wp-image-1483449898\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Beca del 50%<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Para cursar en nuestra universidad una de estas dos carreras: <strong>Licenciatura en Anal\u00edtica (Data Science)<\/strong> o<strong> Licenciatura en Negocios y Tecnolog\u00eda.<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_10 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_15 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Instancias de Selecci\u00f3n<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Las presentaciones ser\u00e1n evaluadas en funci\u00f3n de los criterios establecidos, seg\u00fan su coherencia con la tem\u00e1tica.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_11 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_16 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-42-scaled.jpg\" alt=\"Desaf\u00edo ITBA en negocios\" title=\"24-10-2025-ITBA-Desafio-42\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-42-scaled.jpg 2560w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-42-1280x854.jpg 1280w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-42-980x653.jpg 980w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-42-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-1483469762\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Evaluaci\u00f3n Preliminar<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><span>En esta primera etapa, los interesados deber\u00e1n presentar su proyecto cumpliendo con los plazos y formatos establecidos. Se podr\u00e1 optar por un ensayo (m\u00e1x. 800 palabras) o un video (m\u00e1x. 7 minutos), los cuales ser\u00e1n evaluados bajo los siguientes criterios: originalidad, fundamentaci\u00f3n, estructura, enfoque y profundidad y propuesta.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_17 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_4 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-154-scaled.jpg\" alt=\"Desaf\u00edo ITBA en negocios\" title=\"24-10-2025-ITBA-Desafio-154\" width=\"2560\" height=\"1578\" srcset=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-154-scaled.jpg 2560w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-154-1280x789.jpg 1280w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-154-980x604.jpg 980w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-154-480x296.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-1483469761\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Instancia Presencial<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><span>Los participantes seleccionados participar\u00e1n en una jornada presencial donde el foco estar\u00e1 puesto en el proceso de di\u00e1logo. Durante este encuentro, el comit\u00e9 evaluador buscar\u00e1 conocer al autor y su propuesta. Se conformar\u00e1 una visi\u00f3n integral de cada proyecto, priorizando la capacidad cr\u00edtica y de aprendizaje junto con la solidez argumentativa. Como resultado, se elegir\u00e1n a los finalistas, quienes deber\u00e1n presentar una propuesta original con un nuevo giro estrat\u00e9gico sobre su tem\u00e1tica.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_18 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_5 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-224-scaled.jpg\" alt=\"Desaf\u00edo ITBA en negocios\" title=\"24-10-2025-ITBA-Desafio-224\" width=\"2560\" height=\"1706\" srcset=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-224-scaled.jpg 2560w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-224-1280x853.jpg 1280w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-224-980x653.jpg 980w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/24-10-2025-ITBA-Desafio-224-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-1483469763\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Ganadores<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><span>El comit\u00e9 evaluador determinar\u00e1 los ganadores del primer y segundo puesto bas\u00e1ndose en el desempe\u00f1o durante la evaluaci\u00f3n final.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_12 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_19 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Historia<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_row_13 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_20 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<ul class=\"et_pb_icon_list_6 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_11 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">\ue023<\/span><div class=\"et_pb_icon_list_text\">2012<\/div><\/li>\n<\/ul>\n\n<div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Concurso de ensayos en ingl\u00e9s llamado \u201cGeneral Knowledge Business Competition\u201d, basado en el IGCSE Business Studies syllabus y solo pod\u00edan participar alumnos del \u00faltimo a\u00f1o que hayan rendido o que fueran a rendir IGCSE Business Studies.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_21 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<ul class=\"et_pb_icon_list_7 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_12 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">\ue023<\/span><div class=\"et_pb_icon_list_text\">2020<\/div><\/li>\n<\/ul>\n\n<div class=\"et_pb_text_28 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Business &amp; Technology<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_14 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_22 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<ul class=\"et_pb_icon_list_8 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_13 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">\ue023<\/span><div class=\"et_pb_icon_list_text\">2021<\/div><\/li>\n<\/ul>\n\n<div class=\"et_pb_text_29 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">El Futuro de los Negocios: la Tecnolog\u00eda como diferencial estrat\u00e9gico.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_23 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<ul class=\"et_pb_icon_list_9 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_14 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">\ue023<\/span><div class=\"et_pb_icon_list_text\">2022<\/div><\/li>\n<\/ul>\n\n<div class=\"et_pb_text_30 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">El Futuro de los Negocios: El valor de la informaci\u00f3n en la toma de decisiones.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_24 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<ul class=\"et_pb_icon_list_10 et_pb_icon_list et_pb_module et_flex_module\">\n<li class=\"et_pb_icon_list_item_15 et_pb_icon_list_item et_pb_module et_flex_module\"><span class=\"et-pb-icon\">\ue023<\/span><div class=\"et_pb_icon_list_text\">2023<\/div><\/li>\n<\/ul>\n\n<div class=\"et_pb_text_31 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">El impacto de la Inteligencia Artificial (IA) en la sociedad.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_text_32 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">En la totalidad de las ediciones, participantes, finalistas y semifinalistas demostraron un excelente trabajo y gran talento al presentar y defender sus ensayos, destac\u00e1ndose varios de ellos en posteriores etapas del <strong>Desaf\u00edo ITBA en Negocios<\/strong>.<\/p>\n<p style=\"text-align: center;\">Actualmente, muchos de ellos forman parte de nuestra plantilla de estudiantes y colaboran con sus ideas, innovaci\u00f3n y compromiso, manteniendo la excelencia y prestigio de nuestra universidad.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_7 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_15 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_25 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_33 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">\u00bfTen\u00e9s dudas?<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_34 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Ponete en contacto con nosotros<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"mailto:desafioitba@itba.edu.ar\" target=\"_blank\" data-icon=\"\ue010\">desafioitba@itba.edu.ar<\/a><\/div>\n\n<div class=\"et_pb_image_6 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/01\/Grupo-1225.png\" title=\"Grupo-1225\" width=\"530\" height=\"313\" srcset=\"https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/01\/Grupo-1225.png 530w, https:\/\/landing-nv.s3.amazonaws.com\/wp-content\/uploads\/2026\/01\/Grupo-1225-480x283.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 530px, 100vw\" class=\"wp-image-1483467347\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"parent":1483468298,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-1483469579","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/pages\/1483469579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/comments?post=1483469579"}],"version-history":[{"count":36,"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/pages\/1483469579\/revisions"}],"predecessor-version":[{"id":1483469986,"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/pages\/1483469579\/revisions\/1483469986"}],"up":[{"embeddable":true,"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/pages\/1483468298"}],"wp:attachment":[{"href":"https:\/\/www.itba.edu.ar\/landing\/wp-json\/wp\/v2\/media?parent=1483469579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}